Privacy Policy

Last Updated on March 12, 2020

We value the trust you place in us. That's why we insist upon the highest standards for secure transactions and customer information privacy. Please read the following statement to learn about our information gathering and dissemination practices.

Note: Our privacy policy is subject to change at any time without notice. To make sure you are aware of any changes, please review this policy periodically.

By visiting this Website you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree please do not use or access our Website.

By mere use of the Website, you expressly consent to our use and disclosure of your personal information in accordance with this Privacy Policy. This Privacy Policy is incorporated into and subject to the Terms of Use.


K.J.A.J. E-COMMERCE TRADING LLP is engaged in carrying business of trading, manufacturing, producing, processing, supplying, distributing, providing services, importing, exporting and otherwise generally dealing in any kind of ceramics goods glazed, unglazed floor and wall tiles and all types of C.P Fittings, Bathroom Fittings and Bathroom Accessories and sanitary-ware products including wash basins, European closet, India-water closet, urinals and other accessories and also ceramic-wares, ceramic table-wares, bathroom accessories, pipes, wall tiles, floor tiles, roofing tiles, etc. including bathware & sanitarywares made of plastic, fibreglass or any other synthetic products glass and glasswares, china, terracotta, porcelain products, bricks, building material, vinyl, vinyl asbestos and solid vinylware, adhesive vinyl covebase, poles, blocks, lime, limestone, crockery, pottery, tablewares hotelwares, decorative wares, gardenwares, earthenwares, stonewares, pressedwares tiles, pottery, pipes, insulators of all descriptions and/or products thereof through electronic or any other medium of trading in India or abroad.In providing these services, we collect, use and disclose personal information. Personal information means information or an opinion, whether true or not and whether recorded in a material form or not, about an individual who is either identified or reasonably identifiable.

We are committed to protecting the privacy of your personal information. This Privacy Policy explains how we collect, use, disclose and otherwise handle personal information. It also tells you how you can ask to access and correct the personal information we hold about you or complain about a suspected privacy breach.

2. What types of information do we collect?

2.1 Personal Information

The type of personal information that we collect and hold about you depends on the type of dealings that you have with us. If we need to identify you or verify your identity, we may collect your name, gender, date of birth, username, password, security question and answer. If we need to communicate with you, we may collect your email, residential and postal addresses and telephone/mobile numbers.

The personal information we collect allows us to keep you posted on our latest announcements, updates, and upcoming events. If you don’t want to be on our mailing list, you can opt out anytime by updating your preferences.

We also use personal information to help us create, develop, operate, deliver, and improve our services, content and advertising.

2.2 Information other than personal information (“non-personal information”)

When you visit our website and/or Mobile Application(s), some of the information that is collected about your visit is not personal information, because it does not reveal your identity. We use this information to help us improve our services. We may aggregate this information for our own statistical purposes. Provided that it remains anonymous, we may disclose that aggregated information to third parties or publish it for marketing or research purposes.

  • Site visit information

    We may record your server address, the date, time and duration of your visit, search terms you used, the pages you viewed, any documents you downloaded and the type of device, browser and operating system you used.

  • Cookies

    A cookie is a small string of information that a website transfers to your browser for identification purposes. The cookies we use do not identify individual users.

    We use cookies to hold anonymous session information. This information is used to personalise your current visit to the website.

    Most internet browsers are set to accept cookies. If you prefer not to receive them, you can adjust your internet browser to reject cookies, or to notify you when they are being used. Rejecting cookies can, however, limit the functionality of our websites.

    Malware/Spyware/Viruses : Neither the Company nor the Site knowingly permit the use of malware, spyware, viruses, and/or other similar types of software.

2.3 Sources of Information

We collect information about you or your devices from the following sources:

  • When you provide information to us when establishing or maintaining an account or otherwise receiving a service from us.

  • When you provide information to us when registering to attend or while attending any of our events.

  • If you choose to link your Tapscart account with any of your social media profile, we collect information from your profile.

  • We use automated means (such as cookies) to collect data from your devices.

  • We share information within the Tapscart corporate family in the ordinary course of business.

  • We collect or receive data from third parties, including, in some cases, publicly available directories, as part of our marketing and prospecting activities.

3. How do we collect personal information?

3.1 Methods of collection

We will collect personal information by lawful and fair means. We will collect personal information directly from you where this is reasonable and practicable.

We collect personal information in a number of ways, including:

  • directly from you while registering to use our website or mobile application, or by providing a questionnaire on our websites;

  • from third parties, including direct marketing database providers, government agencies;

  • from our own records of your use of our services.

3.2 Links to External Websites

Our website includes links to other websites. We are not responsible for the content and privacy practices of other websites. We recommend that you examine each website’s Privacy Policy separately.

3.3 Collection notices

Where we collect personal information directly from you, we will take reasonable steps to notify you of certain matters in a collection notice. We will do this at or before the time of collection, or as soon as practicable afterwards.

Collection notices provide more specific information than this Privacy Policy in relation to particular collections of personal information. The terms of this Privacy Policy are subject to any specific provisions contained in collection notices and in the terms and conditions of particular offers, products and services. We encourage you to read those provisions carefully.

If you provide to us personal information about someone else (as their authorised representative), we rely on you to inform them that you are providing their personal information to us and to advise them that we can be contacted for further information.

4. Why do we collect, hold, use and disclose your personal information?

4.1 General

The main purposes for which we collect, hold, use and disclose personal information are:

  • to identify you and verify your identity;

  • to communicate with you about our services;

  • to provide our services to you, including:

    • facilitating your communications with others via our website; and

    • obtaining payment for our services;

  • for purposes required or authorised by or under law;

  • to help us improve our services;

  • for any other purposes that you have consented to.

4.2 How We Use Information We Collect

We use and disclose your information as follows:

  • On the basis of implied or express consent, such as:

    • To send you certain information, including marketing communications;

    • To customize the content and advertising you see on our websites and apps, across the Internet, and elsewhere;

    • At events:

      • You may choose to use a badge with an RFID chip, which has a unique identifier that can be scanned from various distances. If you select an RFID-enabled badge, we may use it to track your location around our event sites so we can better understand your areas of interest.

      • If you do not want us to track your location, you may obtain a non-RFID enabled badge by asking Events staff at the registration desk.

      • You may choose to share your contact details with our event sponsors by allowing them to scan your event badge. Our sponsors’ use of any information you choose to share with them in this way is governed by each sponsor’s Privacy Policy.

  • For our legitimate interests in conducting our business, such as:

    • To fulfill your requests;

    • To respond to your questions, concerns, or customer service inquiries;

    • To otherwise communicate with you about your account;

    • To conduct research and analysis,

    • To carry out certain marketing activities;

    • including surveys; For events:

      • To publish attendee lists for our events;

      • To provide relevant information (for hospitality and safety purposes) to hotels and other facilities involving in hosting the event attendees.

      • To enforce the legal terms that govern our websites, apps and services;

      • In connection with a business sale, merger, consolidation, change in control, transfer of substantial assets, bankruptcy, liquidation or reorganization (whether the recipient of data in these cases will handle the data pursuant to this Privacy Policy depends on applicable law and other factors);

      • For pre-transaction review in relation to the transactions described in the preceding list item; or

      • To create aggregated or anonymized data, which we may use and disclose without restriction;

      • To comply with applicable laws, protect rights, safety and property, and respond to lawful requests from public authorities (such as disclosing data in appropriate situations for national security or law enforcement purposes); or

      • To perform a service on behalf of a client who gives us the data.

4.3 Direct marketing

Where we have your express or implied consent, or where we are otherwise permitted by law, we may use your personal information to send you information about the services we offer or training programs we conduct, as well as other information. We may send this information by mail, email, SMS and telephone.

4.4 Opting out

You can opt out of receiving these communications at any time, in the following ways:

  • if you have an online account via our website, you can update your communications preferences by logging in to your account and following the instructions on our website;

  • contact us and tell us;

  • use the unsubscribe facility that we include in our commercial electronic messages (i.e., email or SMS) to opt out of receiving those messages.

5. To whom do we disclose your personal information?

We may disclose your personal information to any of the organisations that we deal with in the ordinary administration of our business, including:

  • the Government;

  • our contracted service providers, including:

    • information technology service providers (including cloud services providers);

    • marketing, communications and research agencies;

Without prejudice to the provisions of sub-section (1) of section 69 of the Information Technology Act, 2000, the Controller of Certifying Authorities, as appointed by the Central Government, or any person authorised by him shall, if he has reasonable cause to suspect that any contravention of the provisions of the Information Technology Act, rules or regulations made thereunder has been committed, have access to any computer system, any apparatus, data or any other material connected with such system, for the purpose of searching or causing a search to be made for obtaining any information or data contained in or available to such computer system.

We may de-identify and aggregate the personal information of you and others for our own statistical purposes. Provided that it remains permanently de-identified, we may disclose that aggregated information to third parties or publish it for marketing or research purposes. We may disclose personal information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary.

If you have an online account via our website, you can access and change your privacy settings by logging in to your account and following the instructions on our website. Depending on the privacy settings that you chose, some of the personal information in your user profile may be disclosed to other users.

If you post comments or otherwise communicate publicly with other users via our website, any information about yourself that you include in the communication may be stored on the website and accessed by other users. “Access” as defined in the Information Technology Act, 2000 means gaining entry into, instructing or communicating with the logical, arithmetical, or memory function resources of a computer, computer system or computer network.

For this reason, we encourage you to use discretion when deciding whether to post any information that can be used to identify you.

6. Cross border disclosure of personal information

It is our current policy not to disclose personal information to third parties located overseas.

If we change our policy at some time in the future, we will comply with the requirements of the Privacy Act that apply to cross border disclosures of personal information and this Privacy Policy will be amended accordingly.

7. Choices About Use of Your Information

We believe it is important to give you choices about the use of your information. We will use your information as described in this Policy (or any other event- or service-specific Privacy Policy). If we want to use your information for a purpose not described in this Policy, we will first get your consent to do so.

8. Data quality and security

8.1 General

We hold personal information in a number of ways, including in electronic databases, email contact lists. We take reasonable steps to:

  • make sure that the personal information that we collect, use and disclose is accurate, up to date and complete and (in the case of use and disclosure) relevant;

  • protect the personal information that we hold from misuse, interference and loss and from unauthorised access, modification or disclosure;

  • destroy or permanently de-identify personal information that is no longer needed for any purpose.

8.2 Security

The steps we take to secure the personal information we hold include security (such as encryption, firewalls, anti-virus software and login and password protection), secure office access, personnel security and training and workplace policies.

  • Payment security

    We process payments using online technologies. All transactions processed by us ensures that the payment details are protected.

  • Website security

    While we strive to protect the personal information and privacy of users of our website, we cannot guarantee the security of any information that you disclose online and you disclose that information at your own risk.

    You can also help to protect the privacy of your personal information by maintaining the confidentiality of your account (including your password), and by ensuring that you log out of your account on our website when you have finished using it. In addition, if you become aware of any security breach, please let us know as soon as possible.

  • Storage and Data Security

    We take all reasonable steps to protect the personal information held in our possession against loss, unauthorized access, use, modification, disclosure or misuse.

  • Data Quality

    We take all reasonable steps to make sure that the personal information we collect and store is accurate, up-to-date, complete, relevant and not misleading.

9. How can you access and correct your personal information?

If you have an online account via our website, you can access and change some of your personal information by logging in to your account and following the instructions on our website.

10. Bulletin Boards and Chat Areas:

Guests of the Site are solely responsible for the content of messages they post on the Company’s forums, such as chat rooms and bulletin boards. Users should be aware that when they voluntarily disclose personal information (e.g., user name, e-mail address, phone number) on the bulletin boards or in the chat areas, that information can be collected and used by others and may result in unsolicited messages from other people. You are responsible for the personal information you choose to submit in these instances. Please take care when using these features.

11. Complaints

Our Privacy Officer will endeavour in the first instance to deal with your complaint and take any steps necessary to resolve the matter within a week.

If your complaint can't be resolved at first instance, we will ask you to complete a Privacy Complaint Form.

If you have a complaint about how we have handled your personal information, please contact our Privacy Officer.

We will endeavour to acknowledge receipt of the Privacy Complaint Form within 5 business days of receiving it and to complete our investigation into your complaint in a timely manner.

In most cases, we expect that complaints will be investigated and a response provided within 30 days of receipt of the Privacy Complaint Form. If our investigation may take longer, we will let you know.

12. Further information

To make sure your personal information is secure, we communicate our privacy and security guidelines to all our employees and strictly enforce privacy safeguards within the company.

Please contact us if you have any queries or concerns about the Privacy Policy or data processing. Our contact details for privacy queries are set out below.

Privacy Officer




Mail your queries or concerns to us at

13. Changes to this Policy

We may amend this Privacy Policy from time to time. The current version will be posted on our website. To make sure you are aware of any changes, please review this policy periodically.